Presentations to a mixed audience of technical and business individuals by Sławomir Sobótka

notes software speaking

My notes from a Youtube video about public speaking (translated from Polish). What are differences in delivering a speech to a mixed audience of technical and business individuals?

Falstart mistakes 5:20

  • Framing

    Stop making excuses at the very start on how unprepared you are, that you have poor slide design skills, other bullshit
    Instead, remember that you own the truth, it will be like you say

  • I, I and I only

    People don’t want to hear about how cool you are, spending the whole presentation on “I did this” is a way to disaster
    Instead, focus on speaking about the audience, focus on people and their problems

  • Closed body language

    Closed body language informs others that you’re afraid
    Some people become aggressive when they feel stressed out
    Instead, imagine you generously share sweets (knowledge) with others

  • Environment

    Try to be close to the audience, don’t use academic preaching pulpits

  • What am I doing here?

    Explain why should people care about your presentation

Identify and change your emotions 9:00

  • It’s normal to get negative emotions
  • It’s important to be aware, identify those emotions and name it
  • Find a reason why you feel how you feel

What is your goal 11:00

  • Challenge
  • Desire to speak/share
  • Evangelization
  • Selling
  • Something else?

Prepare the speech 11:30

  • Use a mindmap to describe and link all thoughts
  • Sometime before the talk, put all tags on a timeline

Self-confidence 12:00

  • Don’t think you’re the most important person on a planet: if you don’t control nuclear rockets, you are not
  • Have achievable goals. Goals like “I want to be liked / I want to be well received” diminish your self-confidence. You can’t control or influence others

Style 14:20

  Identification Distance
Emotional arguments Evangelist Mr. Whatever
  big ideas, generalizes, mister obvious humourous, cynic, talks like doesn’t care
Rational arguments Director Profesor
  short sentences, has a plan, doesn’t listen, doesn’t accept NO speaks slowly, reflective, different perspectives, wants to educate, not convince
  • Tip #1: People like different styles
  • Tip #2: Mix styles during presentation

Have a story 19:00

  • Define a hero
  • Make me care
  • Use storytelling tricks “once upon a time…” etc.
  • Show speech plan, path, and current position
  • Three elements structure is the most popular and best received
  • People have approx. 40 sec. attention windows

Knowledge levels 23:30

  • Basics

    Explain terms and rules; let them digest basic information

  • Information

    Introduce how to use specific information to solve a problem

  • Skills

    Showcase opportunities to solve various problems

Once you push all levels step by step, you’ll get an extra, 4th level:

  • Innovations

    Understand what’s going on and why; push the boundaries

Intro to audiences 25:40

  • Technical

    Like facts, diagrams, a lot of details give them perception they understood something

  • Business

    Splits into different groups, e.g. manager (wishes to control everyone and everything), businessman (visionary, identifies opportunities)

Metaprogramming (cognitive habits) 27:00

  • Attitude

    Goal oriented <> Avoiding problems

  • Description

    General <> Details
    Similarities <> Differences

  • Authority

    Internal <> External

NLP game 30:20

People differently perceive time. In NLP there are categories of “in time”’, “through time” and “in between time”

  • In time

    Imagines himself doing something at a specific time, with details
    Majority of software developers tend to be in time
    People want to know first step, not interested in later and unknown steps (carpe diem)

  • Through time

    Common time perception among business people
    Imagines himself as an actor, sees in snapshots
    Can’t start working if there’s no a plan with defined goals

  • In between time

    Architect personality
    Requires many alternatives to get started

I'm Valdas Maksimavicius. I write about data, cloud technologies and personal development. You can find more about me here.