Salesforce Einstein

notes software

My notes about Salesforce in general, and a bit deeper dive into Einstein.

Watch out! Here are the descriptions I found on Salesforce.com portal about their products (sales content detected). Nonetheless, I think it's a solid place to know more about Salesforce.

About Salesforce:

  • An American cloud-based software company
  • Its revenue comes from a CRM product
  • Apex is a proprietary language developed by Salesforce
  • Heroku cloud belongs to Salesforce
  • Trailhead is a Salesforce training platform
  • Lightning Platform is an application development platform as a service
  • AppExchange is an enterprise app store for Lightning components (you can buy/sell applications)
  • Visualforce is a component-based user interface to create dynamic and reusable interfaces
  • Commerce Cloud is an eCommerce solution for B2C and B2B that supports the complete journey across all major functions: commerce, marketing, sales, customer service, communities, and more
  • Marketing Cloud is a marketing platform to understand consumers, personalize their experience, and engage them across channels with powerful digital marketing software
  • Sales Cloud is a CRM platform for sales
  • Service Cloud is a customer support tool
  • Salesforce Communities is a group collaboration platform for internal and external users (help forum, support site, …) that you can integrate within your portal (e.g., Wordpress)
  • Quip is a content collaboration platform (create documents, spreadsheets, documents). Like Evernote, Google Docs, OneNote, …
  • Pardot is a B2B marketing automation software for email management, lead generation, landing pages, surveys, …
  • PredictionIO is a machine learning server for developers and ML engineers. Built on Apache Spark, HBase and Spray (acquired by Salesforce in 2016)
  • Inbox is a suite of applications that brings together email and Salesforce via mobile add-ons

(Some marketing stuff) Salesforce Einstein (Analytics Cloud) is:

  • Your personal Data Scientist
  • AI for CRM
  • It’s built directly into the Salesforce platform
  • Use Drag & Drop to create your AI applications
  • Einstein handles the data prep, modeling, and infrastructure
  • Use SAQL (Salesforce Analytics Query Language) to manage, query, customize dashboards
  • Use Apex to pull data in real time to your Einstein Analytics dashboard
  • Use Analytics Web SDK to interact with Lightning, Visualforce and more
  • You can get PredictionIO hosted on Heroku cloud
  • Salesforce uses Apache Spark (Databricks) to power the Einstein platform and other services
  • PredictionIO inspired many concepts in Einstein